Q4 2020 Performance of Top Merge Games on Android in Europe

As the year 2020 wrapped up, the merge game genre continued to captivate European players on the Android platform. Sensor Tower data provides a glimpse into the performance of the top five merge games during the fourth quarter. Here's how they stacked up.

Zynga's Merge Dragons! saw a steady download trend, with figures hovering around the 100K mark at the start of Q4 and a slight uptick to 75K towards the end. Weekly active users remained robust, maintaining above 1.2M throughout the quarter, while revenue peaked at approximately $410K in the weeks leading up to the holiday season.

EverMerge: Match 3 Puzzle Game by Big Fish Games experienced a consistent revenue stream, ranging from $180K to nearly $270K in the festive week. Downloads showed a gradual increase from 40K to 45K by the quarter's end, and the game's weekly active users saw a significant rise, ending the year with over 215K active players.

Another Zynga title, Merge Magic!, observed revenues fluctuating around the $100K to $150K mark. Downloads saw a notable spike to 40K in early November but settled around 20K as Q4 concluded. The game maintained an active user base with numbers ranging from 400K to over 430K by the end of December.

BETTA GAMES' Mergical-Fun Match Island Game showed a diverse trend with revenues reaching $48K after starting the quarter at around $56K. Downloads saw a peak of 32K mid-quarter and weekly active users climbed from 100K to approximately 125K, demonstrating a healthy engagement rate.

Futureplay's Merge Gardens had a more modest performance, with revenues growing from $22K to $43K. Downloads began strong at 63K but saw a dip, stabilizing at 40K towards the end of Q4. Active users showed a promising increase, doubling from 60K to over 157K, indicating the game's rising popularity.

For more detailed insights and data on app performance, Sensor Tower's platform remains an invaluable resource.